A gift voucher is a certificate, coupon, or other document that can be used in place of money to pay for (or partially pay for) goods and services. Gift vouchers come in different forms, such as paper gift certificates, electronic cards or gift cards. Your gift certificate design should be visually appealing and enticing to attract potential customers. By creating a well-designed gift certificate, you can increase the chances of your customers purchasing your gift certificates instead of those offered by your competitors.